Where we work: San Francisco Naming Agency
Naming and Branding Services for the San Francisco Area
Naming and Branding Services for the San Francisco Area
PS212 Naming & Branding agency services are available globally via online communications, with employees sitting on both the West and East coasts of the United States. PS212 team members are spread between San Francisco, CA and Seattle, WA, making it easy for companies based on the West coast to connect for live in-person meetings or simply the added benefit of being in the same time zone for consistent virtual communication. We offer naming and branding services to companies both large and small, global, or local. Our Partners, Dave Gaglione and Nik Contis, have been in the naming industry for over 30 years and started PS212 in 2008.
How did the city of San Francisco get its name?
San Francisco was named by Spanish explorers in the late 18th century. It was originally named "La Bahía de Nuestra Señora de los Dolores" (The Bay of Our Lady of Sorrows). However, the city's current name comes from the Spanish designation for Saint Francis of Assisi, "San Francisco," given by Lieutenant José Joaquín Moraga, who established the Presidio of San Francisco in 1776. San Fran is known as the 'The Paris of the West’, highlighting its historic cultural sophistication. Various names or nicknames for the city are The City by the Bay, SF, The Golden City, Fog City and Frisco, all highlighting different aspects of the city's history and culture.
We have experience working with San Francisco based clients such as Google, Waymo, Cisco, Minted and Wisk. Please refer to our clients page to explore other companies we have worked with.
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