Start-up Naming & Renaming
Every great brand begins with a personal story, and the right name to introduce it.
Why Naming Matters
Naming is a pivotal step in the development of a brand – it’s the first impression and introduction to a company or organization and has the potential to carry with it a story that will build its legacy. And while we name the world’s most iconic brands, naming start-ups is a passion.
Just because we’re the naming agency of record for globally established companies doesn’t mean that we don’t also help brands on the way up. We’re good at it too. We have decades of experience working directly with founders and investors to create names that are personal, powerful, and custom-built to go the distance. We’ve also helped start-ups at various points in creating their verbal brand identity. Those partnerships include Braid, Wisk, Evident, and Flock Freight, to name a few.
Whether an independent start-up or VC backed, pre-seed or growth stage, we’ll do what it takes to create and secure a name that introduces your story to the world, and helps customers and investors alike feel the energy around your brand.
No matter how big or small your budget may be, don’t hesitate to reach out. We’re always eager to work with smart, passionate people.
Our Experience
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