Bodewell

Company Naming

When Haier purchased the appliances division from GE, they expanded the business beyond manufacturing to include comprehensive appliance servicing across their diverse portfolio of brands. Haier leadership retained PS212 to create the name for this reinvented company. We created the company name Bodewell, which supports their mission to establish enduring customer relationships within the home by providing service, care, and appliance wellness.

Previous
Previous

Boombox

Next
Next

GE Versana