Company Naming

When a pioneering healthcare technology startup developed the first FDA-cleared, crypto-secure, real-time, AI-augmented operating system designed specifically for health data management, they needed a name that would differentiate them in a crowded market. Working directly with the company's founder, PS212 created the company name Braid, which serves as a metaphor for the platform's core function: strengthening and integrating the essential connection between clinical expertise and artificial intelligence. The name communicates complexity made coherent, suggesting how multiple data streams and intelligence sources are woven together to create something stronger and more functional than their individual components.