Naming Best Practices

PS212 designed and facilitated a series of comprehensive naming best practices workshops with CNBC's content creators, producers, and brand team members to strengthen their internal naming hops. These sessions helped participants understand that developing powerful, effective names results from following a proven, strategic process rather than relying solely on creative inspiration. Our workshops specifically addressed how contextual factors, legal considerations, personal associations, and social media requirements influence final naming decisions. By sharing our methodology and practical frameworks, we empowered CNBC's teams to create more consistent, strategic names for their growing portfolio of shows, segments, and digital properties.