Company Naming

To better serve the craftspeople who form the lifeblood of Etsy's marketplace, the company identified an opportunity to create a platform where these creative entrepreneurs could buy and sell supplies. PS212 developed the name "Etsy Studio," which leverages the powerful parent brand while evoking the image of an open, collaborative creative space. This approach maintains brand continuity while differentiating the supply-focused marketplace from the finished product marketplace, enabling craftspeople to source materials within the trusted Etsy ecosystem they already value.