Brand Architecture

Indeed, established as one of the world's largest and most comprehensive resources for job listings, recognized the need to evolve the perception of their brand from a simple job board to a sophisticated, full-service hiring platform. They engaged PS212 to guide the repositioning through a comprehensive redesign of their brand architecture. Our approach began with systematically reorganizing their extensive product portfolio, renaming key offerings to reflect their expanded functionality, and rebuilding their entire brand architecture to create a cohesive, scalable system that could accommodate future growth while communicating the platform's comprehensive hiring capabilities to both job seekers and employers.