Company Naming

KPMG recognized the opportunity to efficiently manage and coordinate global employee mobility across international borders. When their innovation incubator developed this concept into a standalone business venture, they engaged PS212 to create a distinctive, memorable name. The resulting brand name, "Dot to Dot," cleverly plays on the familiar childhood activity of connecting numbered dots to reveal a complete picture. This approachable yet sophisticated name effectively communicates the service's core function of seamlessly connecting disparate locations and simplifying complex international employee transitions, while maintaining an accessible, human-centered brand personality.