Product Naming

Pearson, recognized globally as one of the world's largest educational publishing companies with a rich legacy of content development, approached PS212 to name their digital learning platform. This initiative represented the company's first venture into consumer-facing, subscription-based learning tools, providing users with comprehensive access to Pearson's extensive library of educational resources. After thorough exploration of naming territories, PS212 developed Pearson+, a straightforward solution that leverages the parent brand while clearly communicating the enhanced, digital nature of the offering through the universally recognized "+" symbol that has become synonymous with streaming content services.