Brand Strategy

When global branding agency Landor sought expertise to revitalize the Ultimate Fighting Championship's brand positioning, they engaged PS212 as strategic partners. We developed the brand strategy "Onslaught of Action," which captured the intense, dynamic nature of the sport while elevating its perception beyond niche entertainment. PS212 worked directly with UFC executives to ensure this updated strategic framework was consistently implemented across all brand touchpoints and consumer experiences. The comprehensive repositioning proved tremendously successful, contributing to UFC's remarkable growth trajectory that culminated in its acquisition by WME-IMG for an impressive $4 billion just two years after our engagement.