(917) 374-5050contact@PS212.comA naming, strategy and design consultancy where strategy is the root of all creative.
We are a strategic brand consultancy with big-agency experience operating at start-up speed.
Brand Strategy
Brand Architecture, Brand Essence, Brand Platforms, Brand Positioning, Supporting Messaging
Brand Identity Systems
Logo & Identity, Visual Brand Systems, Visual System/Illustration Guidelines, Implementation, Information Graphics, Animations
Nomenclature, Naming Systems
Brand Research
Industry Research, Competitive Analysis, Marketplace Analysis, Internal Communications, Interviews
Verbal Branding
Verbal Toolkits, Voice, Communications & Copy Architecture


You’ve conducted the feasibility analysis, finalized the business plan, and are meeting with investors, but have you defined your brand?

Whether it’s discovering your brand essence, finding the right name, or building your venture’s identity, we want to provide you with the brand building tools for long-term success.

Apply to the gifted program- it may be just what you need to ensure your new venture takes off.

Want to know more? Shoot us an email to get the conversation going.


- Download our Gifted program application

- Applications are accepted on a rolling basis- apply any time
Submit your completed application and any additional materials to gifted@PS212.com

- Make sure to closely follow our application guidelines; projects not adhering to these guidelines will not be reviewed

Note: only currently enrolled undergraduate and graduate school students, or graduates not more than 8 months out of school are eligible for Gifted

    Gifted Application Process

    After submitting your completed application and additional materials, please allow PS212 up to two weeks to confirm your submission via email.

    If you do not hear from PS212 within this time frame, feel free to reach out to check on your submission status- we may have run into problems opening or collecting your files. Alternatively, we may not feel your project is a good candidate for our services at this time- but don’t worry: you may apply again once every 6 months, allowing you time to bulk out your proposal.

    If your project is accepted for further review, we will contact you.
    Accepted applicants may be asked to meet us for an interview; in person of you are in the NY area, or via video chat if you are remote.

    Once the scope of work has been worked out with accepted participants, PS212 will submit a timeline for services; usually a completed project will take no more than 3 months.

      In a Nutshell

      PS212 is a team of creative problem solvers with big agency experience operating at start-up speed. Through a combination of creativity and logic, we build branding solutions rooted in strategy with real world application.

      How We Do It

      We have a process for each program but no process is identical. Whether the deliverable is strategic or creative, the path we take is designed to meet each need uniquely.

      What Makes Us Different

      We act quickly and without compromise. To get there, we ask the right questions, communicate early and often with our clients to arrive at the right answers with unprecedented speed.


      • Amanda Bowers
        Amanda BowersCreative Director

        Amanda, a native New Yorker, graduated with a BA in Art History from Stanford University and and MFA in Graphic Design from Yale University. She has over ten years of experience in visual identity and system design, branding, exhibition design, and publishing. Her clients have ranged from global corporations, local firms, cultural institutions, and individuals.

      • Brittany Williams
        Brittany WilliamsProgram Manager

        A Fashion Institute of Design & Merchandising grad specializing in merchandise marketing, Brittany has worked in e-commerce, public relations, event management, and social media for a range of retail companies, including Kitson boutique and Forever 21. Brittany provides digital activation and social marketing for the agency.

      • Molly Falco
        Molly FalcoProject Manager

        Following her time studying psychology at Syracuse University, Molly completed a professional designation program in Visual Communications at the LA-based Fashion Institute of Design and Merchandising to foster her skills in marketing and design. Molly began working with PS212 in 2013 as her first foray into brand, after having worked in experiential marketing with LA event design firm Rrivreworks, as well as celebrity event planner Kristin Banta. Since starting with PS212, Molly has worked with clients including KPMG, BNY Mellon, and GE as a Project Manager for both visual and verbal branding initiatives.

      • David Gaglione
        David GaglioneFounder

        David’s career in brand started with a singular focus on naming where he led new product naming initiatives for Coke, UPS, Subaru and other globally recognized brands. He leveraged his experience in naming to better understand the building blocks of a brand’s expression – strategy. His interest and intuition put him in the position to research then redefine the brand essence for NFL and Citi. Having defined brand and expressed that strategy in the simplest form – a name – he turned his focus to directing the visual expression of corporate and consumer brands. His experience in strategy then the visual and verbal expression of that strategy was the inspiration to a less traditional but holistic approach to brand consulting. The success of that unique approach was the catalyst to PS212’s launch.

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