Making a lasting impression

Unique visual system | Identity guidelines

GE is a proud worldwide partner of the Olympic Games and were seeking a way to consistently communicate that partnership in internal and external communications.

GE’s role as a worldwide partner of the Olympic Games goes beyond standard marketing and includes infrastructure programs that power the Games and leave the host cities with improvements for residents to enjoy for decades.

The lasting impression that GE leaves behind was leveraged to the impressions athletes leave behind in the minds of the global viewership. This concept became the foundation for the visual system PS212 designed for GE to communicate their relationship with the Vancouver 2010, London 2012 and soon to be Sochi 2014 games.

PS212 began the process by focusing on the physicality of the athletes – specifically their movement – and developed the “tracks system”.

The inspiration for the graphic elements were imprints or tracks left by the competitors on the snow and ice.

PGA 2013 Championship

GE WattStation

GE Leading and Learning

Women's Professional Soccer

PGA Centennial System

2010-2012-2014 Olympics

GE Dexus

PGA Sports Academy

Corvix

GE Morsel

Taleris

School Image