Preliminary Trademark Screening
Preliminary trademark screening is a critical step in the naming process.
Why Preliminary Trademark Screening Matters
Preliminary trademark screening provides time and money saving insight as you prepare to launch a newly named offering.
Preliminary trademark screening can optimize the naming process in several ways. It can help you knock out name candidates that are either identical or similar to existing marks which might present obstacles to registration or use in the form of potential risk of infringement. On a tight budget and a fast timeline, it can provide upfront information useful in minimizing general frustration, loss of time, and inefficient spend on premature full trademark searches and/or services from internal or outside counsel. Preliminary trademark screens can also provide foresight when considering future opportunities to expand markets globally or broaden a range of goods and services under the same mark over time.
Our Approach
We have worked collaboratively for over 15 years with the same, world-class trademark screening partner. Our relationship is designed to integrate the name development process with trademark screenings fluidly and iteratively for the quickest and most effective route to sound outcomes.
The first step in our preliminary trademark screening process is to meet with our client's internal or external counsel to collaboratively develop a proper trademark pre-screening strategy. We often include our screening partner in this step in order to develop a clear strategy quickly. Often in this initial meeting we gain useful information about core classes of trade, goods and services, as well as historical precedents, watch-outs, and other trademark-related nuances.
Our trademark screening partner uses trademark databases available from Corsearch. These include the US Federal and US State trademark databases as well as 30 trademark databases outside the US. These databases include: Australia, Austria, Benelux, Brazil, Canada, China, Czech Republic, Denmark, European Community, Finland, France, Germany, India, Ireland, Italy, Japan, Mexico, Norway, Poland, Portugal, Russia, South Korea, Spain, Sweden, Switzerland, United Kingdom.
Let’s talk.
We’re excited to learn more about you. Please fill out the following and we’ll respond as quickly as we can.
By submitting this form, you agree to our privacy policy and terms of service.