Influencer Branding

Grammy-winning recording artist Alicia Keys sought strategic representation for her diverse interests extending beyond music. While her primary team managed her music career, Keys needed guidance for her expanding portfolio in philanthropy, entertainment, and business. PS212 served as one of three key advisors to Keys, focusing specifically on opportunities outside the music industry. Our role included:

1. Strategic advisory services for non-music ventures

2. Application of branding principles to all decision-making

3. Portfolio alignment with Keys' personal and public brand

PS212 distinguished itself from other team members by applying rigorous branding principles to evaluate all opportunities. This ensured that Keys' decisions across philanthropy, entertainment, and business ventures maintained consistency with her authentic personal brand and public persona. The strategic application of branding principles provided a cohesive framework for decision-making, allowing Keys to build an integrated portfolio that authentically extended her influence beyond her musical achievements.