Steve Nash
Influencer Branding
Two-time NBA MVP Steve Nash sought strategic representation for his expanding interests outside of basketball. While his primary agents managed his athletic career in the US and Canada, Nash needed specialized guidance for his ventures in philanthropy, entertainment, and business. PS212 served as one of three key advisors to Nash, focusing specifically on opportunities beyond the sport. Our approach included:
Strategic advisory services for non-basketball ventures
Development of Nash's overarching brand strategy
Opportunity assessment and portfolio management
PS212 created Nash's distinctive brand strategy centered on the concept of "Possibility." This framework became the cornerstone for evaluating potential partnerships and initiatives, ensuring alignment with Nash's personal values and long-term vision. The "Possibility" brand strategy provided a clear framework for decision-making, allowing Nash to build a cohesive portfolio of philanthropic, entertainment, and business projects that extended his influence well beyond his athletic achievements.