Product Naming

Originally established as a metal fabrication company, Weber has evolved into one of the world's most recognized and respected outdoor cooking brands, offering an extensive range of premium grills and accessories across global markets. When Weber sought to launch an innovative system of compatible, interchangeable grilling accessories designed to expand cooking versatility, they engaged PS212 to develop a distinctive product name. Our solution, Weber Crafted, communicates both the craftsmanship inherent in the brand's heritage and the culinary possibilities enabled by this modular cooking system, reinforcing Weber's position as a premium, innovation-driven brand.