Service Naming

GE HealthCare created a first-to-market suite of digital services specifically designed for ultrasound providers that needed a name to build understanding and recognition in market.

It is a serious decision to add a sophisticated software like this to a private practice or hospital system, so the name needed to inspire confidence with hospital administrators, IT decision makers, and medical practitioners around the globe.

After a thorough creative exploration with a wide-ranging client stakeholder team, we landed on Verisound — which speaks to truth and confidence in the realm of Ultrasound, and also sits well within the existing portfolio. This final decision was informed by a bespoke qualitative and quantitative global naming research study.